FARHA — Privacy Policy

Last Updated: 22 September 2026

This Privacy Policy explains how FARHA MOMENTS FOR EVENTS – L.L.C – S.P.C (“FARHA”, “we”, “us” or “our”) collects, uses, shares and otherwise processes personal data when you use the FARHA website, platform and related services.

FARHA is based in Abu Dhabi, United Arab Emirates.

This Privacy Policy applies to customers, visitors, gift purchasers and recipients, and other individuals who interact with FARHA.

By using FARHA, you acknowledge that your personal data may be processed as described in this Privacy Policy, subject to applicable UAE law.

1. Personal Data We Collect

Depending on how you use FARHA, we may collect or process the following categories of personal data:

Account and contact information

• Name
• Email address
• Phone number
• Account and profile information
• Address information you choose to provide
• Authentication and account-related information

Booking and event information

• Event date and time
• Event location or delivery address
• Event type
• Number of guests
• Selected vendor, service, package and add-ons
• Booking notes and special requests
• Delivery and setup information
• Customization requirements
• Booking status and transaction history

Information entered into free-text fields may sometimes include additional information that you choose to provide, such as dietary requirements or event-specific requests. Please avoid providing unnecessary sensitive personal information.

Product and order information

Where FARHA offers physical, food, customized or other products, we may process product selections, quantities, specifications, customization details, delivery information and related order records.

2. Gift Cards and Service Gift Bookings

When you purchase a FARHA Gift Card or book an eligible service as a gift, we may collect information about both the purchaser and recipient.

This may include:

• Purchaser name and contact details
• Recipient name
• Recipient phone number
• Recipient email, where applicable
• Occasion
• Gift message
• Gift amount or selected service
• Delivery information
• Gift design or artwork, where applicable
• Whether the purchaser chooses to display or withhold their identity from the recipient
• Gift redemption and fulfilment information

If you provide another person's personal data, you should ensure that you are permitted to provide it for the intended purpose.

Recipient information is used to arrange, communicate and fulfil the gift or related service. Providing recipient information to FARHA for this purpose does not, by itself, mean that the recipient has agreed to receive unrelated marketing communications.

3. Payment, Wallet and Transaction Information

FARHA may process information relating to payments and transactions, including:

• Amounts due and paid
• Payment status
• Refund status
• Payment or transaction references
• Invoice records
• Refundable security deposit information
• FARHA Wallet balances and applied or reserved credits
• Gift Card payment and redemption information
• Discounts and transaction history

FARHA's current payment arrangements may include external payment links and manual payment verification.

Based on FARHA's current implementation, FARHA does not itself collect or store full payment-card numbers or CVV security codes through its own booking forms. Where an external payment service is used, information entered directly into that provider's payment environment is handled by that provider under its own applicable privacy and security practices.

FARHA may retain payment references, amounts, statuses and other transaction information required to administer bookings, payments, refunds, accounting and reconciliation.

4. Photos, Files and Customization Content

Certain FARHA services may allow you to provide or upload content such as:

• Photographs
• Logos
• Names
• Messages
• Invitations
• Artwork
• Printing files
• Customization instructions
• Event-space photographs
• Review photographs
• Gift-related images or designs

We process this information to provide the service you request, including customization, printing, gift creation, vendor fulfilment, customer support and optional design or visualization features.

Some photographs may contain images of identifiable people. You should only upload photographs or other personal content where you have an appropriate basis or permission to do so.

5. Messages, Reviews and Customer Support

We may process communications and content that you provide through FARHA, including:

• Customer-vendor messages
• Reviews and ratings
• Review photographs
• Support requests
• Complaints
• Dispute information and supporting evidence
• Attachments
• Communications with FARHA
• Interactions with FARHA's assistant or support features

We use this information to facilitate transactions, provide support, investigate complaints, moderate content, resolve disputes and improve relevant FARHA functionality.

6. AI-Assisted Features

FARHA may provide AI-assisted functionality for features such as:

• Suggested or assisted messages
• Gift messages or designs
• Image or design generation
• Event visualizations
• Service discovery and recommendations
• Review moderation
• Personalization or assistance based on event preferences

Information you submit to an AI-assisted feature may be processed by FARHA's technology infrastructure or AI service functionality for the purpose of providing that feature.

Depending on the feature, this may include text, prompts, conversation context, event preferences, reviews, images or photographs.

You should avoid entering unnecessary sensitive personal information into AI-assisted features.

AI functionality may evolve over time. FARHA will seek to process personal data used with such features consistently with this Privacy Policy and applicable law.

7. Browsing, Device and Technical Information

When you use FARHA, we may automatically process certain technical or usage information.

Depending on your interaction with the Platform, this may include:

• Pages viewed
• Session identifiers
• Referring page or source
• Browser and user-agent information
• Time spent viewing certain vendors or pages
• Search and event preferences
• Recent searches
• Language or country preferences
• Navigation and interaction information
• Assistant interaction information

Some information is stored using browser technologies such as local storage or session storage. Essential authentication or session technologies may also be used to keep you signed in and operate the Platform.

FARHA currently records certain first-party page and session activity for operational reporting, personalization and understanding how the Platform is used.

We do not describe all of these technologies as “cookies”, because browser storage, authentication tokens and session tracking can operate differently.

8. How We Use Personal Data

Depending on the context, FARHA may use personal data to:

• Create and operate accounts
• Process booking requests
• Connect customers with relevant vendors
• Manage vendor acceptance and booking status
• Process and verify payments
• Confirm bookings and orders
• Facilitate delivery and service fulfilment
• Operate Gift Cards and FARHA Wallet
• Fulfil Service Gift Bookings
• Provide invoices and transaction records
• Facilitate customization and printing
• Communicate booking and order updates
• Send transactional email, in-app or messaging notifications
• Provide customer support
• Investigate complaints and disputes
• Detect or prevent misuse, fraud or security issues
• Administer refundable security deposits
• Provide AI-assisted functionality where used
• Moderate reviews and other content
• Personalize and improve relevant Platform functionality
• Maintain operational and accounting records
• Comply with applicable legal or regulatory requirements
• Establish, exercise or defend legal rights

We process personal data only for purposes connected with FARHA's operations, services, legal obligations or other purposes permitted under applicable law.

9. Sharing Personal Data with Vendors

When you submit a booking request, FARHA shares information with the relevant vendor where necessary to review, manage and fulfil the booking.

Depending on the booking, vendors may receive information including:

• Customer name
• Customer email
• Customer phone number
• Event date and time
• Event or delivery location
• Service selections and add-ons
• Special requests
• Customization information and relevant files
• For Service Gift Bookings, recipient name and phone number, occasion and gift message

Under FARHA's current booking implementation, certain booking and contact information may be made available to the relevant vendor from the booking-request stage, including before the vendor accepts the request.

Vendors should use personal data received through FARHA only for legitimate purposes connected with the relevant booking, service, customer communication, fulfilment, dispute or applicable legal obligation.

FARHA may modify how much information is made available at different booking stages as the Platform develops.

10. Service Providers and External Services

FARHA relies on technology and service providers to operate the Platform.

Depending on the feature used, personal data or technical information may be processed through providers supporting functions such as:

• Platform hosting and backend infrastructure
• Authentication
• Database and file storage
• Email delivery
• Messaging and WhatsApp communications
• Payment processing or payment links
• AI and image functionality
• Map display and related web services

FARHA's current implementation uses Base44 for significant platform infrastructure, including hosting/backend functionality, authentication, database and file-storage functions, built-in email and AI-related functionality.

Other integrations currently used or available within FARHA may include Ziina payment links, certain Stripe-related functionality, and Twilio/WhatsApp messaging, depending on the relevant feature or transaction.

The specific providers and integrations used by FARHA may change as the Platform develops.

Where third-party providers process personal data, their processing may also be subject to their applicable terms and privacy practices.

FARHA does not sell personal data to third parties. We share personal data only where reasonably necessary to operate and provide the Platform and its services, fulfil transactions, comply with applicable legal obligations, protect legitimate rights and interests, or where otherwise permitted or required by applicable law.

11. International Processing and Data Transfers

Some technology or service providers used to operate FARHA may process or store information using infrastructure located outside the United Arab Emirates.

Where personal data is transferred or processed outside the UAE, FARHA will handle such transfers in accordance with applicable UAE data-protection requirements, including applicable safeguards or permitted transfer mechanisms where required.

12. Transactional and Marketing Communications

FARHA may send communications necessary to operate your account or complete a transaction, including:

• Booking requests and status updates
• Vendor acceptance or rejection notices
• Payment links and payment-related notices
• Booking confirmations
• Cancellation or expiry notifications
• Event reminders
• Delivery or fulfilment information
• Gift-related communications
• Invoice or review-related communications
• Support and dispute communications

These are transactional communications and are different from marketing communications.

FARHA may introduce or use promotional and marketing communications where permitted by applicable law. Where consent or an opt-out mechanism is required, FARHA will implement the applicable mechanism before relying on it for such communications.

We do not treat acceptance of the Terms & Conditions or provision of contact information for a booking as automatic consent to unrelated marketing where separate consent is required.

13. Storage Technologies, Analytics and Tracking

FARHA uses certain technologies necessary to operate and understand the Platform, including authentication/session technologies, local storage, session storage and first-party activity records.

These technologies may be used to:

• Maintain account sessions
• Remember language or other preferences
• Preserve navigation or booking-related state
• Remember recent searches
• Operate assistant functionality
• Measure page usage and navigation
• Understand vendor-page engagement
• Support Platform reporting and improvement

At the time of this Policy, FARHA's application audit did not identify an implemented advertising pixel, Google Analytics tag or customer-facing cookie consent manager in the inspected application.

If FARHA introduces non-essential advertising or marketing tracking that requires consent under applicable law, FARHA will implement appropriate disclosure and consent controls.

14. Data Retention

FARHA retains personal data for as long as reasonably necessary for the purposes for which it was collected, including to:

• Operate accounts and transactions
• Fulfil bookings and orders
• Provide customer support
• Resolve complaints and disputes
• Maintain appropriate financial and transaction records
• Prevent fraud or misuse
• Meet applicable legal, accounting or regulatory obligations
• Establish, exercise or defend legal claims

Different categories of information may require different retention periods.

FARHA does not state that every booking record is automatically retained for a fixed seven-year period. The appropriate retention period will depend on the nature of the information and applicable legal or operational requirements.

Where information is no longer reasonably required and no legal or legitimate basis requires its continued retention, FARHA may delete, anonymize or otherwise securely dispose of it as appropriate.

15. Your Privacy Rights

Subject to the conditions, exceptions and procedures provided under applicable UAE law, you may have rights relating to your personal data, which may include rights to:

• Obtain information about the processing of your personal data
• Request access to personal data concerning you
• Request correction of inaccurate personal data
• Request deletion of personal data in circumstances where applicable law provides such a right
• Request restriction or cessation of certain processing where legally applicable
• Object to or withdraw consent from processing that relies on consent, subject to applicable limitations
• Request transfer of personal data where the applicable legal requirements are met
• Raise a complaint regarding the handling of your personal data

Some information may need to be retained despite a deletion request where retention is required or permitted by law, including for legitimate transaction, accounting, dispute, fraud-prevention or legal purposes.

To make a privacy-related request, contact:

legal@bookfarha.com

FARHA may need to verify your identity before processing a request in order to protect personal data from unauthorized disclosure or deletion.

16. Children's Privacy

FARHA is intended for use by adults who are able to enter into the relevant transactions.

FARHA does not intentionally seek to collect personal data directly from children for the purpose of creating customer accounts.

However, event bookings, gifts, photographs, customization requests or other event-related content may sometimes contain information relating to children when provided by an adult.

Where you provide personal data or images relating to a child, you are responsible for ensuring that you have an appropriate legal basis or authority to provide that information for the requested service.

17. Data Security

FARHA takes reasonable technical and organizational measures intended to protect personal data against unauthorized access, disclosure, alteration, loss or misuse, taking into account the nature of the information and the Platform.

Access to certain information is restricted based on account, role or booking relationships.

However, no website, online platform or method of electronic transmission can be guaranteed to be completely secure.

FARHA does not claim in this Policy to hold a particular security certification, conduct security audits at a particular frequency, or use a specific encryption standard unless such a claim has been separately verified.

18. Your Responsibilities

You should ensure that personal information you provide to FARHA is accurate and appropriate for the relevant transaction.

If you provide information about another person — such as a gift recipient, guest, contact person or individual appearing in uploaded content — you should ensure that you have an appropriate basis or permission to provide that information.

Please avoid including unnecessary sensitive personal information in booking notes, messages, reviews or AI prompts.

19. Changes to this Privacy Policy

FARHA may update this Privacy Policy to reflect changes in law, Platform functionality, technology, service providers or business operations.

The latest version and its “Last Updated” date will be made available through FARHA.

Where applicable law requires additional notice or consent for a material change affecting how personal data is processed, FARHA will provide the required notice or obtain the required consent.

20. Contact and Data Controller

For the purposes applicable to FARHA's processing of personal data, the operator of FARHA is:

FARHA MOMENTS FOR EVENTS – L.L.C – S.P.C فرحة مومنتس للمناسبات – ذ.م.م – ش.ش.و Abu Dhabi, United Arab Emirates Commercial Licence No.: CN-6631658 Abu Dhabi Trader Licence

For privacy questions, concerns or requests:

Email: legal@bookfarha.com